Do you feel overwhelmed, distracted or disconnected when using digital media?
We too. The most important thing when dealing with media is to be aware of your interaction with it. Media literacy is extremely important when dealing with digital technologies. In order to achieve the greatest effect of media literacy, we need to recognize and be aware of ourselves, look inwards and have good self-management skills. That’s what this website is about.
Our love for consuming media is an evolution masterpiece, seamlessly connected with the primal reward circuit of our brains.
The simple expectation of personal information triggers a dopamine rush that sparks our passion for new and exciting things. And precisely this is what all the big players in the app industry capitalize on, keeping us hooked and engaged in the game.
The Hook Model explains how the app industry keeps us hooked.
The Hook Model explains a cycle employed by smartphone apps to captivate users. By triggering actions, delivering variable rewards, and encouraging user investment, a loop is created, fostering a deep connection between the user and the app.
